#Hooligan Media (hooliganmedia.com)
hooliganmedia.com, 1, DIRECT
google.com, pub-6933766640002702, DIRECT, f08c47fec0942fa0
google.com, pub-7410423519583759, DIRECT, f08c47fec0942fa0
google.com, pub-8290356604018320, DIRECT, f08c47fec0942fa0
google.com, pub-8473763341054993, RESELLER, f08c47fec0942fa0
google.com, pub-2930805104418204, RESELLER, f08c47fec0942fa0
google.com, pub-4903453974745530, RESELLER, f08c47fec0942fa0
google.com, pub-3619045887187031, RESELLER, f08c47fec0942fa0
premiumads.com.br, 39b3f1d2-b1b2-497f-896c-d624b8fef078, DIRECT
rubiconproject.com, 24034, DIRECT, 0bfd66d529a55807
appnexus.com, 9684, DIRECT, f5ab79cb980f11d1
rhythmone.com, 2745492395, DIRECT, a670c89d4a324e47
video.unrulymedia.com, 2745492395, DIRECT
openx.com, 541073624, RESELLER, 6a698e2ec38604c6
openx.com, 541180797, RESELLER, 6a698e2ec38604c6
rubiconproject.com, 24034, RESELLER, 0bfd66d529a55807
amxrtb.com, 105199651, DIRECT
appnexus.com, 12290, RESELLER, f5ab79cb980f11d1
appnexus.com, 11786, RESELLER, f5ab79cb980f11d1
indexexchange.com, 191503, RESELLER, 50b1c356f2c5c8fc
lijit.com, 260380, RESELLER, fafdf38b16bf6b2b
sovrn.com, 260380, RESELLER, fafdf38b16bf6b2b
pubmatic.com, 158355, RESELLER, 5d62403b186f2ace
appnexus.com, 9393, RESELLER, f5ab79cb980f11d1
advertising.com, 28305, RESELLER
adform.com, 2865, RESELLER
revcontent.com, 159545, DIRECT
rubiconproject.com, 24588, RESELLER, 0bfd66d529a55807
smartadserver.com, 4531, RESELLER, 060d053dcf45cbf3
152media.info,152M489,RESELLER
appnexus.com, 11924, RESELLER, f5ab79cb980f11d1
appnexus.com, 3153, RESELLER, f5ab79cb980f11d1
e-planning.net,019c00acc54f4b96,DIRECT,c1ba615865ed87b2
152media.info, 152M5, RESELLER
rubiconproject.com,12186,RESELLER,0bfd66d529a55807
pubmatic.com,156631,RESELLER,5d62403b186f2ace
triplelift.com,8446,DIRECT,6c33edb13117fd86
sharethrough.com, 23830661, DIRECT, d53b998a7bd4ecd2
adtelligent.com, 584638, DIRECT
bidmatic.io, b-8ebbe, DIRECT
152media.info, 152M10, RESELLER
33across.com, 0010b00002T3JniAAF, DIRECT, bbea06d9c4d2853c
e-planning.net, 835fbafe26d231b1, DIRECT, c1ba615865ed87b2
lijit.com, 310770, DIRECT, fafdf38b16bf6b2b
loopme.com, 11378, RESELLER, 6c8d5f95897a5a3b
onetag.com, 59a18369e249bfb, DIRECT
openx.com, 541177116, DIRECT, 6a698e2ec38604c6
sovrn.com, 310770, DIRECT, fafdf38b16bf6b2b
pubmatic.com, 161562, RESELLER, 5d62403b186f2ace
admanmedia.com, 1062, DIRECT
smartadserver.com, 3713, RESELLER
yahoo.com, 59674, RESELLER
media.net, 8CU816538, DIRECT
rhythmone.com, 3139274702404301777, DIRECT, a670c89d4a324e47
video.unrulymedia.com, 3139274702404301777, DIRECT
vdo.ai, 3194, DIRECT
atlas5.co, 3194, DIRECT
walletcircle.co, 3194, DIRECT
appnexus.com, 8148, RESELLER, f5ab79cb980f11d1
appnexus.com, 12495, RESELLER, f5ab79cb980f11d1
rhythmone.com, 1222734754, DIRECT, a670c89d4a324e47
rhythmone.com, 3736940343, DIRECT, a670c89d4a324e47
video.unrulymedia.com, 1222734754, RESELLER
video.unrulymedia.com, 3736940343, DIRECT
pubmatic.com, 159175, RESELLER, 5d62403b186f2ace
aps.amazon.com,b3d50ad3-eca1-4091-be72-de4a8bc67a3d,DIRECT
districtm.io,100428,DIRECT,3fd707be9c4527c3
pubmatic.com, 161881, RESELLER, 5d62403b186f2ace
appnexus.com,8148,DIRECT,f5ab79cb980f11d1
rubiconproject.com,18020,RESELLER,0bfd66d529a55807
sharethrough.com,7144eb80,RESELLER,d53b998a7bd4ecd2
smaato.com,1100053606, DIRECT, 07bcf65f187117b4
imds.tv, 82275, RESELLER, ae6c32151e71f19d
synacor.com, 82275, RESELLER, e108f11b2cdf7d5b
video.unrulymedia.com, 905992537, RESELLER, a670c89d4a324e47
rhythmone.com, 905992537, RESELLER, a670c89d4a324e47
aralego.com, par-488A3E6BD8D997D0ED8B3BD34D8BA4B, RESELLER
ucfunnel.com, par-488A3E6BD8D997D0ED8B3BD34D8BA4B, RESELLER
appnexus.com, 9316, RESELLER, f5ab79cb980f11d1
advertising.com, 19623, RESELLER
openx.com, 540401713, RESELLER, 6a698e2ec38604c6
onetag.com, 572a470226457b8, RESELLER
pubmatic.com, 156344, RESELLER, 5d62403b186f2ace
yahoo.com, 55317, RESELLER
conversantmedia.com, 20923, RESELLER
advertising.com, 8603, RESELLER
33across.com, 0014000001aXjnGAAS, RESELLER, bbea06d9c4d2853c
districtm.io, 101769, RESELLER, 3fd707be9c4527c3
improvedigital.com, 1669, RESELLER
themediagrid.com, P5JONV, RESELLER, 35d5010d7789b49d
spotx.tv, 94794, RESELLER, 7842df1d2fe2db34
spotxchange.com, 94794, RESELLER, 7842df1d2fe2db34
pubnx.com, 337-1, RESELLER, 8728b7e97e589da4
yahoo.com, 55317, RESELLER, e1a5b5b6e3255540
sovrn.com, 276595, DIRECT, fafdf38b16bf6b2b
lijit.com, 276595, DIRECT, fafdf38b16bf6b2b
lijit.com, 276595-eb, DIRECT, fafdf38b16bf6b2b
freewheel.tv, 1119425, RESELLER
freewheel.tv, 1119425, DIRECT
freewheel.tv, 1119441, RESELLER
openx.com, 541072983, RESELLER, 6a698e2ec38604c6
onetag.com, 62e564782c44a66, DIRECT
onetag.com, 62e564782c44a66-OB, DIRECT
advertising.com, 28246, RESELLER
google.com, pub-3769010358500643, RESELLER, f08c47fec0942fa0
freewheel.tv, 20393, RESELLER
freewheel.tv, 24377, RESELLER
aol.com, 58905, RESELLER, e1a5b5b6e3255540
e-planning.net, c3ca9a631e4d70f5, DIRECT, c1ba615865ed87b2
zeta.com, 891, DIRECT
disqus.com, 891, DIRECT
rhythmone.com,1767353092,RESELLER,a670c89d4a324e47
openx.com, 541031350, RESELLER, 6a698e2ec38604c6
aol.com, 57545, RESELLER, e1a5b5b6e3255540
yahoo.com, 57545, RESELLER, e1a5b5b6e3255540
rhythmone.com, 1059622079, RESELLER, a670c89d4a324e47
aol.com, 57992, RESELLER, e1a5b5b6e3255540
yahoo.com, 57992, RESELLER, e1a5b5b6e3255540
vidoomy.com, 57205, RESELLER
emxdgt.com, 2007, DIRECT, 1e1d41537f7cad7f
uis.mobfox.com, 1263, RESELLER, 5529a3d1f59865be
video.unrulymedia.com, 1767353092, RESELLER
yahoo.com, 58760, RESELLER, e1a5b5b6e3255540
indexexchange.com, 175407, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 156107, RESELLER, 5d62403b186f2ace
triplelift.com, 12396, RESELLER, 6c33edb13117fd86
pubmatic.com, 156971, RESELLER, 5d62403b186f2ace
appnexus.com, 3292, RESELLER, f5ab79cb980f11d1
lemmatechnologies.com, 465, RESELLER, 7829010c5bebd1fb
lemmatechnologies.com, 381, RESELLER, 7829010c5bebd1fb
lijit.com, 378732, RESELLER, fafdf38b16bf6b2b
appnexus.com, 11664, RESELLER, f5ab79cb980f11d1
emxdgt.com, 273, RESELLER, 1e1d41537f7cad7f
indexexchange.com, 183875, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 156078, RESELLER, 5d62403b186f2ace
contextweb.com, 562258, RESELLER, 89ff185a4c4e857c
rubiconproject.com, 17250, RESELLER, 0bfd66d529a55807
triplelift.com, 9979, RESELLER, 6c33edb13117fd86
openx.com, 544096208, RESELLER, 6a698e2ec38604c6
rubiconproject.com, 23580, RESELLER, 0bfd66d529a55807
nobid.io, 22486896825, DIRECT
sonobi.com, 7ad1b9f952, RESELLER, d1a215d9eb5aee9e
amxrtb.com, 105199579, RESELLER
xandr.com, 11429, RESELLER, f5ab79cb980f11d1
xandr.com, 12701, RESELLER, f5ab79cb980f11d1
yahoo.com, 59885, RESELLER, e1a5b5b6e3255540
lijit.com, 273657, RESELLER, fafdf38b16bf6b2b
sovrn.com, 273657, RESELLER, fafdf38b16bf6b2b
yahoo.com, 57872, RESELLER
yahoo.com, 49648, RESELLER
onetag.com, 694e68b73971b58, RESELLER
durationmedia.net, 22486896825, DIRECT
smartadserver.com,3447,RESELLER
indexexchange.com,195491,RESELLER,50b1c356f2c5c8fc
video.unrulymedia.com, 3736557092, RESELLER
rhythmone.com, 3736557092, RESELLER, a670c89d4a324e47
gumgum.com, 13926, RESELLER, ffdef49475d318a9
inmobi.com,8f261ace12c3486ba2e0d2011cd97976,RESELLER,83e75a7ae333ca9d
rubiconproject.com, 24434, DIRECT, 0bfd66d529a55807
minutemedia.com, 01gerz67grgj, RESELLER
pubmatic.com, 161683, RESELLER, 5d62403b186f2ace
appnexus.com, 8381, RESELLER, f5ab79cb980f11d1
triplelift.com, 12507, RESELLER, 6c33edb13117fd86
152media.info, 152M166, RESELLER
media.net, 8CUY56653, DIRECT
vidoomy.com, 7496700, DIRECT
adform.com, 2742, RESELLER
yahoo.com, 56860, RESELLER, e1a5b5b6e3255540
pubmatic.com, 156498, RESELLER, 5d62403b186f2ace
openx.com, 540804929, RESELLER, 6a698e2ec38604c6
sharethrough.com, 3a456249, DIRECT, d53b998a7bd4ecd2
smartadserver.com, 4342, RESELLER
smartadserver.com, 4012, RESELLER
adswizz.com, entravision, DIRECT
adswizz.com, targetspot, DIRECT
adswizz.com, targetspot, RESELLER
adswizz.com, hcode, DIRECT
adyoulike.com, f3bfb98aca1c08b1800066ac12fba69b, DIRECT, 4ad745ead2958bf7
appnexus.com, 9733, RESELLER, f5ab79cb980f11d1
spotxchange.com, 230037, RESELLER, 7842df1d2fe2db34
spotx.tv, 230037, RESELLER, 7842df1d2fe2db34
smartadserver.com, 4016, RESELLER
smartadserver.com, 4071, RESELLER
smartadserver.com, 4073, RESELLER
smartadserver.com, 4074, RESELLER
rubiconproject.com, 20736, RESELLER, 0bfd66d529a55807
smartadserver.com, 4144, RESELLER
pubmatic.com, 160925, RESELLER, 5d62403b186f2ace
themediagrid.com, RYIDPE, DIRECT, 35d5010d7789b49d
amxrtb.com, 105199428, DIRECT
appnexus.com, 1624, DIRECT,f5ab79cb980f11d1
e-planning.net,fd6a187ea6a26a48,DIRECT,c1ba615865ed87b2
media.net, 8CUG84A3Y, DIRECT
google.com, pub-7439041255533808, RESELLER, f08c47fec0942fa0
nobid.io, 22747554109, DIRECT
openx.com, 540269102, DIRECT, 6a698e2ec38604c6
rubiconproject.com,9041,DIRECT,0bfd66d529a55807
sharethrough.com,dcd1a1e6,DIRECT,d53b998a7bd4ecd2
sovrn.com, 53101, DIRECT, fafdf38b16bf6b2b
vidoomy.com, 3785639, DIRECT
nobid.io, 22826146094, DIRECT
inmobi.com,8f261ace12c3486ba2e0d2011cd97976,DIRECT,83e75a7ae333ca9d
onetag.com, 694e68b73971b58, DIRECT
durationmedia.net, 22826146094, DIRECT
yahoo.com, 57872, DIRECT
smartadserver.com,3447,DIRECT
lijit.com, 273657, DIRECT, fafdf38b16bf6b2b
sovrn.com, 273657, DIRECT, fafdf38b16bf6b2b
admanmedia.com, 812, DIRECT
contextweb.com, 560606, RESELLER, 89ff185a4c4e857c
amxrtb.com, 105199579, DIRECT
leanback.digital, ESS-C889, DIRECT, b1d30350acaf0176
rubiconproject.com, 24298, RESELLER, 0bfd66d529a55807
nextmillennium.io, 16119, DIRECT, 65bd090fa4a1e3d6
google.com, pub-7269238500499280, RESELLER, f08c47fec0942fa0
aps.amazon.com, 79e40b05-e673-4b6c-85f9-79252a7f96a5, DIRECT
appnexus.com, 9284, DIRECT, f5ab79cb980f11d1
rubiconproject.com, 17888, RESELLER, 0bfd66d529a55807
pubmatic.com, 157689, DIRECT, 5d62403b186f2ace
pubmatic.com, 157577, DIRECT, 5d62403b186f2ace
indexexchange.com, 188333, RESELLER, 50b1c356f2c5c8fc
indexexchange.com, 194648, RESELLER, 50b1c356f2c5c8fc
openx.com, 540224251, DIRECT, 6a698e2ec38604c6
33across.com, 0010b00002e4MRRAA2, DIRECT, bbea06d9c4d2853c
conversantmedia.com, 100141, DIRECT
152media.info, 152M6, RESELLER
supply.colossusssp.com, 348, DIRECT, 6c5b49d96ec1b458
yahoo.com, 59507, RESELLER, e1a5b5b6e3255540
adingo.jp, 29062, RESELLER
vdopia.com, 14897, DIRECT, 49a66ce31a704197
chocolateplatform.com, 14897, DIRECT, 49a66ce31a704197
yieldmo.com, 2651367909216952967, RESELLER
contextweb.com, 561118, RESELLER, 89ff185a4c4e857c
rubiconproject.com, 17070, RESELLER, 0bfd66d529a55807
pubnative.net, 1007286, RESELLER, d641df8625486a7b
admanmedia.com, 746, RESELLER
conversantmedia.com, 100270, RESELLER, 03113cd04947736d
rhythmone.com, 3463482822,RESELLER,a670c89d4a324e47
pubmatic.com, 160648, RESELLER, 5d62403b186f2ace
pubmatic.com, 160350, RESELLER, 5d62403b186f2ace
openx.com, 544021216, RESELLER, 6a698e2ec38604c6
video.unrulymedia.com, 4163070607, DIRECT
rhythmone.com, 4163070607, DIRECT, a670c89d4a324e47
indexexchange.com, 182257, RESELLER, 50b1c356f2c5c8fc
appnexus.com, 6849, RESELLER, f5ab79cb980f11d1
rubiconproject.com, 15268, RESELLER, 0bfd66d529a55807
spotxchange.com, 285547, RESELLER, 7842df1d2fe2db34
spotx.tv, 285547, RESELLER, 7842df1d2fe2db34
pubmatic.com, 159277, RESELLER, 5d62403b186f2ace
advertising.com, 28605, RESELLER
improvedigital.com, 1699, RESELLER
sonobi.com, a5a1f04c15, DIRECT, d1a215d9eb5aee9e
rubiconproject.com, 23582, DIRECT, 0bfd66d529a55807
sovrn.com, 377010, DIRECT, fafdf38b16bf6b2b
lijit.com, 377010, DIRECT, fafdf38b16bf6b2b
lijit.com, 377010-eb, DIRECT, fafdf38b16bf6b2b
media.net, 8CUNNMO4T, DIRECT
sharethrough.com, iqgXwskp, DIRECT, d53b998a7bd4ecd2
sharethrough.com, uBjKKsPH, DIRECT, d53b998a7bd4ecd2
pubmatic.com, 156557, RESELLER, 5d62403b186f2ace
rubiconproject.com, 18694, RESELLER, 0bfd66d529a55807
openx.com, 540274407, RESELLER, 6a698e2ec38604c6
yahoo.com, 59531, RESELLER, e1a5b5b6e3255540
chocolateplatform.com, 16920, DIRECT, 49a66ce31a704197
synacor.com, 82377, DIRECT, e108f11b2cdf7d5b
pubmatic.com, 160888, RESELLER, 5d62403b186f2ace
onetag.com, 72b20ec05ea6e86, DIRECT
reforge.in,83,DIRECT
reforge.in,409,DIRECT
loopme.com, 9722, RESELLER, 6c8d5f95897a5a3b
contextweb.com, 562448, RESELLER, 89ff185a4c4e857c
airnowmedia.com, ANM013, DIRECT
engagebdr.com, 10352, DIRECT
altitude-arena.com, EO7EJMCF4H2GF3N9R67I858794, RESELLER
betweendigital.com, 44197, DIRECT
smaato.com, 1100051142, DIRECT, 07bcf65f187117b4
smaato.com, 1100051019, DIRECT, 07bcf65f187117b4
smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
blis.com, 86, RESELLER, 61453ae19a4b73f4
engagebdr.com, 16, RESELLER
pokkt.com, 5886, RESELLER, c45702d9311e25fd
rhythmone.com, 4201299756, RESELLER, a670c89d4a324e47
pubnative.net, 1007194, RESELLER, d641df8625486a7b
openx.com, 540421297, RESELLER, 6a698e2ec38604c6
contextweb.com, 558622, RESELLER, 89ff185a4c4e857c
indexexchange.com, 183920, RESELLER, 50b1c356f2c5c8fc
indexexchange.com, 184270, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 156177, RESELLER, 5d62403b186f2ace
pubmatic.com, 156424, RESELLER, 5d62403b186f2ace
pubmatic.com, 156425, RESELLER, 5d62403b186f2ace
pubmatic.com, 161593, RESELLER, 5d62403b186f2ace
media.net, 8CUF43330, RESELLER
google.com, pub-7094677798399606, RESELLER, f08c47fec0942fa0
google.com, pub-2403018226404213, RESELLER, f08c47fec0942fa0
adipolo.com,626a90b3aa844177614e0bf4,DIRECT,b6c58d256ef99521
google.com,pub-4836542095728076,RESELLER,f08c47fec0942fa0
openx.com,556412813,DIRECT,6a698e2ec38604c6
openx.com,556412813,RESELLER,6a698e2ec38604c6
criteo.com,B-060253,DIRECT,9fac4a4a87c2a44f
themediagrid.com,DJQVCM,DIRECT,35d5010d7789b49d
rubiconproject.com,22884,DIRECT,0bfd66d529a55807
rubiconproject.com,22884,RESELLER,0bfd66d529a55807
triplelift.com,11716,DIRECT,6c33edb13117fd86
triplelift.com,11716-EB,DIRECT,6c33edb13117fd86
sovrn.com,280159,DIRECT,fafdf38b16bf6b2b
lijit.com,280159,DIRECT,fafdf38b16bf6b2b
lijit.com,280159-eb,DIRECT,fafdf38b16bf6b2b
sovrn.com,395866,DIRECT,fafdf38b16bf6b2b
lijit.com,395866,DIRECT,fafdf38b16bf6b2b
lijit.com,395866-eb,DIRECT,fafdf38b16bf6b2b
sovrn.com,396247,DIRECT,fafdf38b16bf6b2b
lijit.com,396247,DIRECT,fafdf38b16bf6b2b
lijit.com,396247-eb,DIRECT,fafdf38b16bf6b2b
onetag.com,61d88450bdb25bc-OB,DIRECT
ampliffy.com, amp00228, DIRECT
publiffy.com, pub00228, DIRECT
videoffy.com, vid00228, DIRECT
google.com, pub-0796790890307838, RESELLER, f08c47fec0942fa0
google.com, pub-7279729872265667, RESELLER, f08c47fec0942fa0
indexexchange.com, 186318, RESELLER, 50b1c356f2c5c8fc
openx.com, 539624483, RESELLER, 6a698e2ec38604c6
pubmatic.com, 157866, RESELLER, 5d62403b186f2ace
rhythmone.com, 1575167821, RESELLER, a670c89d4a324e47
rubiconproject.com, 18304, RESELLER, 0bfd66d529a55807
google.com, pub-2676898002317977, RESELLER, f08c47fec0942fa0
emxdgt.com, 2263, RESELLER, 1e1d41537f7cad7f
onetag.com, 76b0be2acb7ad45, RESELLER
onetag.com, 76b0be2acb7ad45-OB, RESELLER
adwmg.com, 100213, DIRECT
google.com, pub-8309773808661346, RESELLER, f08c47fec0942fa0
google.com, pub-6733417337840393, DIRECT, f08c47fec0942fa0
google.com, pub-8622186303703569, DIRECT, f08c47fec0942fa0
pubmatic.com, 157335, DIRECT, 5d62403b186f2ace
rubiconproject.com, 19654, DIRECT, 0bfd66d529a55807
smartadserver.com, 3277, RESELLER
contextweb.com, 560288, RESELLER, 89ff185a4c4e857c
pubmatic.com, 156439, RESELLER, 5d62403b186f2ace
pubmatic.com, 154037, RESELLER, 5d62403b186f2ace
rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807
openx.com, 537149888, RESELLER, 6a698e2ec38604c6
appnexus.com, 3703, RESELLER, f5ab79cb980f11d1
districtm.io, 101760, RESELLER, 3fd707be9c4527c3
loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b
xad.com, 958, RESELLER, 81cbf0a75a5e0e9a
rhythmone.com, 2564526802, RESELLER, a670c89d4a324e47
smaato.com, 1100044045, RESELLER, 07bcf65f187117b4
pubnative.net, 1006576, RESELLER, d641df8625486a7b
adyoulike.com, b4bf4fdd9b0b915f746f6747ff432bde, RESELLER, 4ad745ead2958bf7
axonix.com, 57264, RESELLER
admanmedia.com, 43, RESELLER
openx.com, 540310752, DIRECT, 6a698e2ec38604c6
rhythmone.com, 4195999290, DIRECT, a670c89d4a324e47
rubiconproject.com, 19652, DIRECT, 0bfd66d529a55807
appnexus.com, 8950, RESELLER, f5ab79cb980f11d1
pubmatic.com,156307,RESELLER,5d62403b186f2ace
pubmatic.com, 156736, DIRECT, 5d62403b186f2ace
criteo.com, 155036, DIRECT
criteo.com, 174835, DIRECT
criteo.com, B-059025, DIRECT, 9fac4a4a87c2a44f
nextmillennium.io, 15891, DIRECT, 65bd090fa4a1e3d6
google.com, pub-7002491002409919, RESELLER, f08c47fec0942fa0
google.com, pub-7002491002409919, DIRECT, f08c47fec0942fa0
demand.supply, C5wrNCDpa7t8jWeP5, DIRECT
relabe.com, C5wrNCDpa7t8jWeP5, DIRECT
google.com, pub-3831894559014614, RESELLER, f08c47fec0942fa0
sulvo.com, C5wrNCDpa7t8jWeP5, DIRECT
surgeprice.com, C5wrNCDpa7t8jWeP5, DIRECT
aps.amazon.com, 66ef05f7-ad53-48f6-873a-ac7543370392, DIRECT
rubiconproject.com, 19818, DIRECT, 0bfd66d529a55807
sovrn.com, 326635, DIRECT, fafdf38b16bf6b2b
lijit.com, 326635, DIRECT, fafdf38b16bf6b2b
lijit.com, 326635-eb, DIRECT, fafdf38b16bf6b2b
adingo.jp, 24359, DIRECT
yahoo.com, 55774, DIRECT
onetag.com, 769b9ae3d197a06, DIRECT
onetag.com, 769b9ae3d197a06-OB, DIRECT
rubiconproject.com, 23372, DIRECT, 0bfd66d529a55807
rubiconproject.com, 19820, DIRECT, 0bfd66d529a55807
themediagrid.com, JTQKMP, RESELLER, 35d5010d7789b49d
media.net, 8CUZ1MK22, RESELLER
risecodes.com, 63832beef8189a00015cb6d3, RESELLER
appnexus.com, 13099, RESELLER, f5ab79cb980f11d1
appnexus.com, 1360, RESELLER, f5ab79cb980f11d1
gumgum.com, 11645, RESELLER, ffdef49475d318a9
openx.com, 538959099, RESELLER, 6a698e2ec38604c6
openx.com, 539924617, RESELLER, 6a698e2ec38604c6
pubmatic.com, 137711, RESELLER, 5d62403b186f2ace
pubmatic.com, 156212, RESELLER, 5d62403b186f2ace
pubmatic.com, 156700, RESELLER, 5d62403b186f2ace
openx.com, 540191398, RESELLER, 6a698e2ec38604c6
appnexus.com, 1908, RESELLER, f5ab79cb980f11d1
smaato.com, 1100044650, RESELLER, 07bcf65f187117b4
ad-generation.jp, 12474, RESELLER, 7f4ea9029ac04e53
districtm.io, 100962, RESELLER, 3fd707be9c4527c3
yieldmo.com, 2719019867620450718, RESELLER
appnexus.com, 3663, RESELLER, f5ab79cb980f11d1
rhythmone.com, 1654642120, RESELLER, a670c89d4a324e47
yahoo.com, 55029, RESELLER, e1a5b5b6e3255540
gumgum.com, 14141, RESELLER, ffdef49475d318a9
admanmedia.com, 726, RESELLER
pubmatic.com, 157150, RESELLER, 5d62403b186f2ace
pubmatic.com, 160006, RESELLER, 5d62403b186f2ace
sharethrough.com, 7144eb80, RESELLER
adcolony.com, 801e49d1be83b5f9, RESELLER, 1ad675c9de6b5176
admixer.net, 3bc509b2-6568-4bd8-a997-9859ba0c9118, RESELLER
adtech.com, 12068, RESELLER, e1a5b5b6e3255540
webeyemob.com, 70080, RESELLER
contextweb.com,562541,RESELLER,89ff185a4c4e857c
smartadserver.com,4125,RESELLER,060d053dcf45cbf3
emxdgt.com,2009,RESELLER,1e1d41537f7cad7f
yahoo.com, 58905, RESELLER, e1a5b5b6e3255540
rubiconproject.com, 11006, RESELLER, 0bfd66d529a55807
smartadserver.com, 4111, RESELLER
beachfront.com,14804,RESELLER,e2541279e8e2ca4d
appnexus.com,1356,RESELLER,f5ab79cb980f11d1
improvedigital.com,2050,RESELLER
mintegral.com,10043,RESELLER,0aeed750c80d6423
sonobi.com,7f5fa520f8,RESELLER,d1a215d9eb5aee9e
onetag.com,770a440e65869c2,RESELLER
rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807
appnexus.com, 1019, RESELLER, f5ab79cb980f11d1
roimediaconsultants.com, 33, DIRECT
sovrn.com, 57813, DIRECT, fafdf38b16bf6b2b
lijit.com, 57813, DIRECT, fafdf38b16bf6b2b
lijit.com, 57813-eb, DIRECT, fafdf38b16bf6b2b
conversantmedia.com, 21347, DIRECT, 03113cd04947736d
33across.com, 0010b00001u6VjdAAE, DIRECT
triplelift.com, 7056, DIRECT, 6c33edb13117fd86
rubiconproject.com, 23818, DIRECT, 0bfd66d529a55807
sonobi.com, 93215fc1c4, DIRECT, d1a215d9eb5aee9e
appnexus.com, 9847, DIRECT, f5ab79cb980f11d1
pubmatic.com, 158826, DIRECT, 5d62403b186f2ace
yahoo.com, 57004, DIRECT
indexexchange.com, 191160, DIRECT, 50b1c356f2c5c8fc
amxrtb.com, 105199414, DIRECT
google.com, pub-9505823743978337, RESELLER, f08c47fec0942fa0
insticator.com, eeea44c9-2600-4a75-b698-b9c425cc95eb, DIRECT, b3511ffcafb23a32 #Insticator_Version_620
oko.uk, eeea44c9-2600-4a75-b698-b9c425cc95eb, DIRECT, b3511ffcafb23a32 #OKO_Version_327
33across.com,0010b00001rrPUnAAM,DIRECT,bbea06d9c4d2853c
rubiconproject.com,16414,RESELLER,0bfd66d529a55807
triplelift.com,12503,RESELLER,6c33edb13117fd86
appnexus.com,10239,RESELLER,f5ab79cb980f11d1
yahoo.com,57289,RESELLER,e1a5b5b6e3255540
pubmatic.com,156423,RESELLER,5d62403b186f2ace
openx.com,537120563,RESELLER,6a698e2ec38604c6
rubiconproject.com,21642,RESELLER,0bfd66d529a55807
conversantmedia.com,100141,RESELLER
aps.amazon.com,70fb13d1-ab65-42ac-a7ca-0b4e680d5c92,DIRECT
rubiconproject.com,17062,RESELLER,0bfd66d529a55807
indexexchange.com,193287,DIRECT,50b1c356f2c5c8fc
sovrn.com,257618,RESELLER,fafdf38b16bf6b2b
rhythmone.com,136898039,DIRECT,a670c89d4a324e47
smartadserver.com,3262,DIRECT,060d053dcf45cbf3
openx.com,540191398,RESELLER,6a698e2ec38604c6
contextweb.com,562541,RESELLER,89ff185a4c4e857c
media.net,8CUZ1MK22,RESELLER
yahoo.com,55029,RESELLER,e1a5b5b6e3255540
themediagrid.com,17VRK6,DIRECT,35d5010d7789b49d
pubmatic.com,157150,RESELLER,5d62403b186f2ace
risecodes.com,63832beef8189a00015cb6d3,RESELLER
yahoo.com,58998,RESELLER
appnexus.com,3695,RESELLER,f5ab79cb980f11d1
conversantmedia.com,40291,RESELLER,03113cd04947736d
pubmatic.com,158100,RESELLER,5d62403b186f2ace
rubiconproject.com,23644,RESELLER,0bfd66d529a55807
yahoo.com,55771,RESELLER,e1a5b5b6e3255540
openx.com,540031703,RESELLER,6a698e2ec38604c6
gumgum.com,13344,DIRECT,ffdef49475d318a9
google.com,pub-2697679518515886,RESELLER,f08c47fec0942fa0
indexexchange.com,187666,RESELLER,50b1c356f2c5c8fc
media.net,8CU825W86,RESELLER
rubiconproject.com,17976,RESELLER,0bfd66d529a55807
smartadserver.com,4179-OB,RESELLER,060d053dcf45cbf3
sonobi.com,79ec5b176f,RESELLER,d1a215d9eb5aee9e
sharethrough.com,RQxJB46P,RESELLER,d53b998a7bd4ecd2
triplelift.com,6998-EB,RESELLER,6c33edb13117fd86
pubmatic.com,157129,RESELLER,5d62403b186f2ace
indexexchange.com,187071,DIRECT,50b1c356f2c5c8fc
indexexchange.com,192379,RESELLER,50b1c356f2c5c8fc
openx.com,537117488,RESELLER,6a698e2ec38604c6
openx.com,558230700,RESELLER,6a698e2ec38604c6
pubmatic.com,95054,DIRECT,5d62403b186f2ace
video.unrulymedia.com,136898039,DIRECT
sonobi.com,94e11c1d20,RESELLER,d1a215d9eb5aee9e
sonobi.com,e315a43aa9,DIRECT,d1a215d9eb5aee9e
lijit.com,257618,RESELLER,fafdf38b16bf6b2b
synacor.com,82129,RESELLER,e108f11b2cdf7d5b
imds.tv,82129,RESELLER,ae6c32151e71f19d
ucfunnel.com,par-BE7E7ADB8D34EE2BF7BBD2899BB62A77,RESELLER
aralego.com,par-BE7E7ADB8D34EE2BF7BBD2899BB62A77,RESELLER
adiiix.com,par-BE7E7ADB8D34EE2BF7BBD2899BB62A77,RESELLER
amxrtb.com,105199388,DIRECT
appnexus.com,12290,RESELLER,f5ab79cb980f11d1
rubiconproject.com,23844,RESELLER
sharethrough.com,ff9f99e8,DIRECT,d53b998a7bd4ecd2
sharethrough.com,Q9IzHdvp,DIRECT,d53b998a7bd4ecd2
pubmatic.com,156557,RESELLER
rubiconproject.com,18694,RESELLER,0bfd66d529a55807
yahoo.com,59531,RESELLER,e1a5b5b6e3255540
minutemedia.com,01garg96c88b,RESELLER
pubmatic.com,161683,RESELLER,5d62403b186f2ace
appnexus.com,8381,RESELLER
triplelift.com,6030,RESELLER,6c33edb13117fd86
yahoo.com,59407,RESELLER,e1a5b5b6e3255540
openx.com,540780517,RESELLER,6a698e2ec38604c6
indexexchange.com,196326,RESELLER
synacor.com,82302,RESELLER,e108f11b2cdf7d5b
imds.tv,82302,RESELLER,ae6c32151e71f19d
rubiconproject.com,17598,RESELLER,0bfd66d529a55807
sonobi.com,37fbaf262c,RESELLER,d1a215d9eb5aee9e
loopme.com,11530,RESELLER,6c8d5f95897a5a3b
freewheel.tv,1137745,RESELLER
freewheel.tv,1138513,RESELLER
lijit.com,400766,RESELLER,fafdf38b16bf6b2b
sharethrough.com,6qlnf8SY,RESELLER,d53b998a7bd4ecd2
rubiconproject.com,20744,RESELLER,0bfd66d529a55807
pubmatic.com,158154,RESELLER,5d62403b186f2ace
contextweb.com,562499,RESELLER,89ff185a4c4e857c
criteo.com,B-070732,DIRECT,9fac4a4a87c2a44f
seedtag.com,6362ced55be0f100077d245e,DIRECT
xandr.com,4009,DIRECT,f5ab79cb980f11d1
pubmatic.com,157743,DIRECT,5d62403b186f2ace
sharethrough.com,AXS5NfBr,DIRECT,d53b998a7bd4ecd2
adform.com,2996,RESELLER
#Hooligan Media (hooliganmedia.com)
hooliganmedia.com, 1, DIRECT
google.com, pub-6933766640002702, DIRECT, f08c47fec0942fa0
google.com, pub-7410423519583759, DIRECT, f08c47fec0942fa0
google.com, pub-8290356604018320, DIRECT, f08c47fec0942fa0
google.com, pub-8473763341054993, RESELLER, f08c47fec0942fa0
google.com, pub-2930805104418204, RESELLER, f08c47fec0942fa0
google.com, pub-4903453974745530, RESELLER, f08c47fec0942fa0
google.com, pub-3619045887187031, RESELLER, f08c47fec0942fa0
premiumads.com.br, 39b3f1d2-b1b2-497f-896c-d624b8fef078, DIRECT
rubiconproject.com, 24034, DIRECT, 0bfd66d529a55807
appnexus.com, 9684, DIRECT, f5ab79cb980f11d1
rhythmone.com, 2745492395, DIRECT, a670c89d4a324e47
video.unrulymedia.com, 2745492395, DIRECT
openx.com, 541073624, RESELLER, 6a698e2ec38604c6
openx.com, 541180797, RESELLER, 6a698e2ec38604c6
rubiconproject.com, 24034, RESELLER, 0bfd66d529a55807
amxrtb.com, 105199651, DIRECT
appnexus.com, 12290, RESELLER, f5ab79cb980f11d1
appnexus.com, 11786, RESELLER, f5ab79cb980f11d1
indexexchange.com, 191503, RESELLER, 50b1c356f2c5c8fc
lijit.com, 260380, RESELLER, fafdf38b16bf6b2b
sovrn.com, 260380, RESELLER, fafdf38b16bf6b2b
pubmatic.com, 158355, RESELLER, 5d62403b186f2ace
appnexus.com, 9393, RESELLER, f5ab79cb980f11d1
advertising.com, 28305, RESELLER
adform.com, 2865, RESELLER
revcontent.com, 159545, DIRECT
rubiconproject.com, 24588, RESELLER, 0bfd66d529a55807
smartadserver.com, 4531, RESELLER, 060d053dcf45cbf3
152media.info,152M489,RESELLER
appnexus.com, 11924, RESELLER, f5ab79cb980f11d1
appnexus.com, 3153, RESELLER, f5ab79cb980f11d1
e-planning.net,019c00acc54f4b96,DIRECT,c1ba615865ed87b2
152media.info, 152M5, RESELLER
rubiconproject.com,12186,RESELLER,0bfd66d529a55807
pubmatic.com,156631,RESELLER,5d62403b186f2ace
triplelift.com,8446,DIRECT,6c33edb13117fd86
sharethrough.com, 23830661, DIRECT, d53b998a7bd4ecd2
adtelligent.com, 584638, DIRECT
bidmatic.io, b-8ebbe, DIRECT
152media.info, 152M10, RESELLER
33across.com, 0010b00002T3JniAAF, DIRECT, bbea06d9c4d2853c
e-planning.net, 835fbafe26d231b1, DIRECT, c1ba615865ed87b2
lijit.com, 310770, DIRECT, fafdf38b16bf6b2b
loopme.com, 11378, RESELLER, 6c8d5f95897a5a3b
onetag.com, 59a18369e249bfb, DIRECT
openx.com, 541177116, DIRECT, 6a698e2ec38604c6
sovrn.com, 310770, DIRECT, fafdf38b16bf6b2b
pubmatic.com, 161562, RESELLER, 5d62403b186f2ace
admanmedia.com, 1062, DIRECT
smartadserver.com, 3713, RESELLER
yahoo.com, 59674, RESELLER
media.net, 8CU816538, DIRECT
rhythmone.com, 3139274702404301777, DIRECT, a670c89d4a324e47
video.unrulymedia.com, 3139274702404301777, DIRECT
vdo.ai, 3194, DIRECT
atlas5.co, 3194, DIRECT
walletcircle.co, 3194, DIRECT
appnexus.com, 8148, RESELLER, f5ab79cb980f11d1
appnexus.com, 12495, RESELLER, f5ab79cb980f11d1
rhythmone.com, 1222734754, DIRECT, a670c89d4a324e47
rhythmone.com, 3736940343, DIRECT, a670c89d4a324e47
video.unrulymedia.com, 1222734754, RESELLER
video.unrulymedia.com, 3736940343, DIRECT
pubmatic.com, 159175, RESELLER, 5d62403b186f2ace
aps.amazon.com,b3d50ad3-eca1-4091-be72-de4a8bc67a3d,DIRECT
districtm.io,100428,DIRECT,3fd707be9c4527c3
pubmatic.com, 161881, RESELLER, 5d62403b186f2ace
appnexus.com,8148,DIRECT,f5ab79cb980f11d1
rubiconproject.com,18020,RESELLER,0bfd66d529a55807
sharethrough.com,7144eb80,RESELLER,d53b998a7bd4ecd2
smaato.com,1100053606, DIRECT, 07bcf65f187117b4
imds.tv, 82275, RESELLER, ae6c32151e71f19d
synacor.com, 82275, RESELLER, e108f11b2cdf7d5b
video.unrulymedia.com, 905992537, RESELLER, a670c89d4a324e47
rhythmone.com, 905992537, RESELLER, a670c89d4a324e47
aralego.com, par-488A3E6BD8D997D0ED8B3BD34D8BA4B, RESELLER
ucfunnel.com, par-488A3E6BD8D997D0ED8B3BD34D8BA4B, RESELLER
appnexus.com, 9316, RESELLER, f5ab79cb980f11d1
advertising.com, 19623, RESELLER
openx.com, 540401713, RESELLER, 6a698e2ec38604c6
onetag.com, 572a470226457b8, RESELLER
pubmatic.com, 156344, RESELLER, 5d62403b186f2ace
yahoo.com, 55317, RESELLER
conversantmedia.com, 20923, RESELLER
advertising.com, 8603, RESELLER
33across.com, 0014000001aXjnGAAS, RESELLER, bbea06d9c4d2853c
districtm.io, 101769, RESELLER, 3fd707be9c4527c3
improvedigital.com, 1669, RESELLER
themediagrid.com, P5JONV, RESELLER, 35d5010d7789b49d
spotx.tv, 94794, RESELLER, 7842df1d2fe2db34
spotxchange.com, 94794, RESELLER, 7842df1d2fe2db34
pubnx.com, 337-1, RESELLER, 8728b7e97e589da4
yahoo.com, 55317, RESELLER, e1a5b5b6e3255540
sovrn.com, 276595, DIRECT, fafdf38b16bf6b2b
lijit.com, 276595, DIRECT, fafdf38b16bf6b2b
lijit.com, 276595-eb, DIRECT, fafdf38b16bf6b2b
freewheel.tv, 1119425, RESELLER
freewheel.tv, 1119425, DIRECT
freewheel.tv, 1119441, RESELLER
openx.com, 541072983, RESELLER, 6a698e2ec38604c6
onetag.com, 62e564782c44a66, DIRECT
onetag.com, 62e564782c44a66-OB, DIRECT
advertising.com, 28246, RESELLER
google.com, pub-3769010358500643, RESELLER, f08c47fec0942fa0
freewheel.tv, 20393, RESELLER
freewheel.tv, 24377, RESELLER
aol.com, 58905, RESELLER, e1a5b5b6e3255540
e-planning.net, c3ca9a631e4d70f5, DIRECT, c1ba615865ed87b2
zeta.com, 891, DIRECT
disqus.com, 891, DIRECT
rhythmone.com,1767353092,RESELLER,a670c89d4a324e47
openx.com, 541031350, RESELLER, 6a698e2ec38604c6
aol.com, 57545, RESELLER, e1a5b5b6e3255540
yahoo.com, 57545, RESELLER, e1a5b5b6e3255540
rhythmone.com, 1059622079, RESELLER, a670c89d4a324e47
aol.com, 57992, RESELLER, e1a5b5b6e3255540
yahoo.com, 57992, RESELLER, e1a5b5b6e3255540
vidoomy.com, 57205, RESELLER
emxdgt.com, 2007, DIRECT, 1e1d41537f7cad7f
uis.mobfox.com, 1263, RESELLER, 5529a3d1f59865be
video.unrulymedia.com, 1767353092, RESELLER
yahoo.com, 58760, RESELLER, e1a5b5b6e3255540
indexexchange.com, 175407, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 156107, RESELLER, 5d62403b186f2ace
triplelift.com, 12396, RESELLER, 6c33edb13117fd86
pubmatic.com, 156971, RESELLER, 5d62403b186f2ace
appnexus.com, 3292, RESELLER, f5ab79cb980f11d1
lemmatechnologies.com, 465, RESELLER, 7829010c5bebd1fb
lemmatechnologies.com, 381, RESELLER, 7829010c5bebd1fb
lijit.com, 378732, RESELLER, fafdf38b16bf6b2b
appnexus.com, 11664, RESELLER, f5ab79cb980f11d1
emxdgt.com, 273, RESELLER, 1e1d41537f7cad7f
indexexchange.com, 183875, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 156078, RESELLER, 5d62403b186f2ace
contextweb.com, 562258, RESELLER, 89ff185a4c4e857c
rubiconproject.com, 17250, RESELLER, 0bfd66d529a55807
triplelift.com, 9979, RESELLER, 6c33edb13117fd86
openx.com, 544096208, RESELLER, 6a698e2ec38604c6
rubiconproject.com, 23580, RESELLER, 0bfd66d529a55807
nobid.io, 22486896825, DIRECT
sonobi.com, 7ad1b9f952, RESELLER, d1a215d9eb5aee9e
amxrtb.com, 105199579, RESELLER
xandr.com, 11429, RESELLER, f5ab79cb980f11d1
xandr.com, 12701, RESELLER, f5ab79cb980f11d1
yahoo.com, 59885, RESELLER, e1a5b5b6e3255540
lijit.com, 273657, RESELLER, fafdf38b16bf6b2b
sovrn.com, 273657, RESELLER, fafdf38b16bf6b2b
yahoo.com, 57872, RESELLER
yahoo.com, 49648, RESELLER
onetag.com, 694e68b73971b58, RESELLER
durationmedia.net, 22486896825, DIRECT
smartadserver.com,3447,RESELLER
indexexchange.com,195491,RESELLER,50b1c356f2c5c8fc
video.unrulymedia.com, 3736557092, RESELLER
rhythmone.com, 3736557092, RESELLER, a670c89d4a324e47
gumgum.com, 13926, RESELLER, ffdef49475d318a9
inmobi.com,8f261ace12c3486ba2e0d2011cd97976,RESELLER,83e75a7ae333ca9d
rubiconproject.com, 24434, DIRECT, 0bfd66d529a55807
minutemedia.com, 01gerz67grgj, RESELLER
pubmatic.com, 161683, RESELLER, 5d62403b186f2ace
appnexus.com, 8381, RESELLER, f5ab79cb980f11d1
triplelift.com, 12507, RESELLER, 6c33edb13117fd86
152media.info, 152M166, RESELLER
media.net, 8CUY56653, DIRECT
vidoomy.com, 7496700, DIRECT
adform.com, 2742, RESELLER
yahoo.com, 56860, RESELLER, e1a5b5b6e3255540
pubmatic.com, 156498, RESELLER, 5d62403b186f2ace
openx.com, 540804929, RESELLER, 6a698e2ec38604c6
sharethrough.com, 3a456249, DIRECT, d53b998a7bd4ecd2
smartadserver.com, 4342, RESELLER
smartadserver.com, 4012, RESELLER
adswizz.com, entravision, DIRECT
adswizz.com, targetspot, DIRECT
adswizz.com, targetspot, RESELLER
adswizz.com, hcode, DIRECT
adyoulike.com, f3bfb98aca1c08b1800066ac12fba69b, DIRECT, 4ad745ead2958bf7
appnexus.com, 9733, RESELLER, f5ab79cb980f11d1
spotxchange.com, 230037, RESELLER, 7842df1d2fe2db34
spotx.tv, 230037, RESELLER, 7842df1d2fe2db34
smartadserver.com, 4016, RESELLER
smartadserver.com, 4071, RESELLER
smartadserver.com, 4073, RESELLER
smartadserver.com, 4074, RESELLER
rubiconproject.com, 20736, RESELLER, 0bfd66d529a55807
smartadserver.com, 4144, RESELLER
pubmatic.com, 160925, RESELLER, 5d62403b186f2ace
themediagrid.com, RYIDPE, DIRECT, 35d5010d7789b49d
amxrtb.com, 105199428, DIRECT
appnexus.com, 1624, DIRECT,f5ab79cb980f11d1
e-planning.net,fd6a187ea6a26a48,DIRECT,c1ba615865ed87b2
media.net, 8CUG84A3Y, DIRECT
google.com, pub-7439041255533808, RESELLER, f08c47fec0942fa0
nobid.io, 22747554109, DIRECT
openx.com, 540269102, DIRECT, 6a698e2ec38604c6
rubiconproject.com,9041,DIRECT,0bfd66d529a55807
sharethrough.com,dcd1a1e6,DIRECT,d53b998a7bd4ecd2
sovrn.com, 53101, DIRECT, fafdf38b16bf6b2b
vidoomy.com, 3785639, DIRECT
nobid.io, 22826146094, DIRECT
inmobi.com,8f261ace12c3486ba2e0d2011cd97976,DIRECT,83e75a7ae333ca9d
onetag.com, 694e68b73971b58, DIRECT
durationmedia.net, 22826146094, DIRECT
yahoo.com, 57872, DIRECT
smartadserver.com,3447,DIRECT
lijit.com, 273657, DIRECT, fafdf38b16bf6b2b
sovrn.com, 273657, DIRECT, fafdf38b16bf6b2b
admanmedia.com, 812, DIRECT
contextweb.com, 560606, RESELLER, 89ff185a4c4e857c
amxrtb.com, 105199579, DIRECT
leanback.digital, ESS-C889, DIRECT, b1d30350acaf0176
rubiconproject.com, 24298, RESELLER, 0bfd66d529a55807
nextmillennium.io, 16119, DIRECT, 65bd090fa4a1e3d6
google.com, pub-7269238500499280, RESELLER, f08c47fec0942fa0
aps.amazon.com, 79e40b05-e673-4b6c-85f9-79252a7f96a5, DIRECT
appnexus.com, 9284, DIRECT, f5ab79cb980f11d1
rubiconproject.com, 17888, RESELLER, 0bfd66d529a55807
pubmatic.com, 157689, DIRECT, 5d62403b186f2ace
pubmatic.com, 157577, DIRECT, 5d62403b186f2ace
indexexchange.com, 188333, RESELLER, 50b1c356f2c5c8fc
indexexchange.com, 194648, RESELLER, 50b1c356f2c5c8fc
openx.com, 540224251, DIRECT, 6a698e2ec38604c6
33across.com, 0010b00002e4MRRAA2, DIRECT, bbea06d9c4d2853c
conversantmedia.com, 100141, DIRECT
152media.info, 152M6, RESELLER
supply.colossusssp.com, 348, DIRECT, 6c5b49d96ec1b458
yahoo.com, 59507, RESELLER, e1a5b5b6e3255540
adingo.jp, 29062, RESELLER
vdopia.com, 14897, DIRECT, 49a66ce31a704197
chocolateplatform.com, 14897, DIRECT, 49a66ce31a704197
yieldmo.com, 2651367909216952967, RESELLER
contextweb.com, 561118, RESELLER, 89ff185a4c4e857c
rubiconproject.com, 17070, RESELLER, 0bfd66d529a55807
pubnative.net, 1007286, RESELLER, d641df8625486a7b
admanmedia.com, 746, RESELLER
conversantmedia.com, 100270, RESELLER, 03113cd04947736d
rhythmone.com, 3463482822,RESELLER,a670c89d4a324e47
pubmatic.com, 160648, RESELLER, 5d62403b186f2ace
pubmatic.com, 160350, RESELLER, 5d62403b186f2ace
openx.com, 544021216, RESELLER, 6a698e2ec38604c6
video.unrulymedia.com, 4163070607, DIRECT
rhythmone.com, 4163070607, DIRECT, a670c89d4a324e47
indexexchange.com, 182257, RESELLER, 50b1c356f2c5c8fc
appnexus.com, 6849, RESELLER, f5ab79cb980f11d1
rubiconproject.com, 15268, RESELLER, 0bfd66d529a55807
spotxchange.com, 285547, RESELLER, 7842df1d2fe2db34
spotx.tv, 285547, RESELLER, 7842df1d2fe2db34
pubmatic.com, 159277, RESELLER, 5d62403b186f2ace
advertising.com, 28605, RESELLER
improvedigital.com, 1699, RESELLER
sonobi.com, a5a1f04c15, DIRECT, d1a215d9eb5aee9e
rubiconproject.com, 23582, DIRECT, 0bfd66d529a55807
sovrn.com, 377010, DIRECT, fafdf38b16bf6b2b
lijit.com, 377010, DIRECT, fafdf38b16bf6b2b
lijit.com, 377010-eb, DIRECT, fafdf38b16bf6b2b
media.net, 8CUNNMO4T, DIRECT
sharethrough.com, iqgXwskp, DIRECT, d53b998a7bd4ecd2
sharethrough.com, uBjKKsPH, DIRECT, d53b998a7bd4ecd2
pubmatic.com, 156557, RESELLER, 5d62403b186f2ace
rubiconproject.com, 18694, RESELLER, 0bfd66d529a55807
openx.com, 540274407, RESELLER, 6a698e2ec38604c6
yahoo.com, 59531, RESELLER, e1a5b5b6e3255540
chocolateplatform.com, 16920, DIRECT, 49a66ce31a704197
synacor.com, 82377, DIRECT, e108f11b2cdf7d5b
pubmatic.com, 160888, RESELLER, 5d62403b186f2ace
onetag.com, 72b20ec05ea6e86, DIRECT
reforge.in,83,DIRECT
reforge.in,409,DIRECT
loopme.com, 9722, RESELLER, 6c8d5f95897a5a3b
contextweb.com, 562448, RESELLER, 89ff185a4c4e857c
airnowmedia.com, ANM013, DIRECT
engagebdr.com, 10352, DIRECT
altitude-arena.com, EO7EJMCF4H2GF3N9R67I858794, RESELLER
betweendigital.com, 44197, DIRECT
smaato.com, 1100051142, DIRECT, 07bcf65f187117b4
smaato.com, 1100051019, DIRECT, 07bcf65f187117b4
smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
blis.com, 86, RESELLER, 61453ae19a4b73f4
engagebdr.com, 16, RESELLER
pokkt.com, 5886, RESELLER, c45702d9311e25fd
rhythmone.com, 4201299756, RESELLER, a670c89d4a324e47
pubnative.net, 1007194, RESELLER, d641df8625486a7b
openx.com, 540421297, RESELLER, 6a698e2ec38604c6
contextweb.com, 558622, RESELLER, 89ff185a4c4e857c
indexexchange.com, 183920, RESELLER, 50b1c356f2c5c8fc
indexexchange.com, 184270, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 156177, RESELLER, 5d62403b186f2ace
pubmatic.com, 156424, RESELLER, 5d62403b186f2ace
pubmatic.com, 156425, RESELLER, 5d62403b186f2ace
pubmatic.com, 161593, RESELLER, 5d62403b186f2ace
media.net, 8CUF43330, RESELLER
google.com, pub-7094677798399606, RESELLER, f08c47fec0942fa0
google.com, pub-2403018226404213, RESELLER, f08c47fec0942fa0
adipolo.com,626a90b3aa844177614e0bf4,DIRECT,b6c58d256ef99521
google.com,pub-4836542095728076,RESELLER,f08c47fec0942fa0
openx.com,556412813,DIRECT,6a698e2ec38604c6
openx.com,556412813,RESELLER,6a698e2ec38604c6
criteo.com,B-060253,DIRECT,9fac4a4a87c2a44f
themediagrid.com,DJQVCM,DIRECT,35d5010d7789b49d
rubiconproject.com,22884,DIRECT,0bfd66d529a55807
rubiconproject.com,22884,RESELLER,0bfd66d529a55807
triplelift.com,11716,DIRECT,6c33edb13117fd86
triplelift.com,11716-EB,DIRECT,6c33edb13117fd86
sovrn.com,280159,DIRECT,fafdf38b16bf6b2b
lijit.com,280159,DIRECT,fafdf38b16bf6b2b
lijit.com,280159-eb,DIRECT,fafdf38b16bf6b2b
sovrn.com,395866,DIRECT,fafdf38b16bf6b2b
lijit.com,395866,DIRECT,fafdf38b16bf6b2b
lijit.com,395866-eb,DIRECT,fafdf38b16bf6b2b
sovrn.com,396247,DIRECT,fafdf38b16bf6b2b
lijit.com,396247,DIRECT,fafdf38b16bf6b2b
lijit.com,396247-eb,DIRECT,fafdf38b16bf6b2b
onetag.com,61d88450bdb25bc-OB,DIRECT
ampliffy.com, amp00228, DIRECT
publiffy.com, pub00228, DIRECT
videoffy.com, vid00228, DIRECT
google.com, pub-0796790890307838, RESELLER, f08c47fec0942fa0
google.com, pub-7279729872265667, RESELLER, f08c47fec0942fa0
indexexchange.com, 186318, RESELLER, 50b1c356f2c5c8fc
openx.com, 539624483, RESELLER, 6a698e2ec38604c6
pubmatic.com, 157866, RESELLER, 5d62403b186f2ace
rhythmone.com, 1575167821, RESELLER, a670c89d4a324e47
rubiconproject.com, 18304, RESELLER, 0bfd66d529a55807
google.com, pub-2676898002317977, RESELLER, f08c47fec0942fa0
emxdgt.com, 2263, RESELLER, 1e1d41537f7cad7f
onetag.com, 76b0be2acb7ad45, RESELLER
onetag.com, 76b0be2acb7ad45-OB, RESELLER
adwmg.com, 100213, DIRECT
google.com, pub-8309773808661346, RESELLER, f08c47fec0942fa0
google.com, pub-6733417337840393, DIRECT, f08c47fec0942fa0
google.com, pub-8622186303703569, DIRECT, f08c47fec0942fa0
pubmatic.com, 157335, DIRECT, 5d62403b186f2ace
rubiconproject.com, 19654, DIRECT, 0bfd66d529a55807
smartadserver.com, 3277, RESELLER
contextweb.com, 560288, RESELLER, 89ff185a4c4e857c
pubmatic.com, 156439, RESELLER, 5d62403b186f2ace
pubmatic.com, 154037, RESELLER, 5d62403b186f2ace
rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807
openx.com, 537149888, RESELLER, 6a698e2ec38604c6
appnexus.com, 3703, RESELLER, f5ab79cb980f11d1
districtm.io, 101760, RESELLER, 3fd707be9c4527c3
loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b
xad.com, 958, RESELLER, 81cbf0a75a5e0e9a
rhythmone.com, 2564526802, RESELLER, a670c89d4a324e47
smaato.com, 1100044045, RESELLER, 07bcf65f187117b4
pubnative.net, 1006576, RESELLER, d641df8625486a7b
adyoulike.com, b4bf4fdd9b0b915f746f6747ff432bde, RESELLER, 4ad745ead2958bf7
axonix.com, 57264, RESELLER
admanmedia.com, 43, RESELLER
openx.com, 540310752, DIRECT, 6a698e2ec38604c6
rhythmone.com, 4195999290, DIRECT, a670c89d4a324e47
rubiconproject.com, 19652, DIRECT, 0bfd66d529a55807
appnexus.com, 8950, RESELLER, f5ab79cb980f11d1
pubmatic.com,156307,RESELLER,5d62403b186f2ace
pubmatic.com, 156736, DIRECT, 5d62403b186f2ace
criteo.com, 155036, DIRECT
criteo.com, 174835, DIRECT
criteo.com, B-059025, DIRECT, 9fac4a4a87c2a44f
nextmillennium.io, 15891, DIRECT, 65bd090fa4a1e3d6
google.com, pub-7002491002409919, RESELLER, f08c47fec0942fa0
google.com, pub-7002491002409919, DIRECT, f08c47fec0942fa0
demand.supply, C5wrNCDpa7t8jWeP5, DIRECT
relabe.com, C5wrNCDpa7t8jWeP5, DIRECT
google.com, pub-3831894559014614, RESELLER, f08c47fec0942fa0
sulvo.com, C5wrNCDpa7t8jWeP5, DIRECT
surgeprice.com, C5wrNCDpa7t8jWeP5, DIRECT
aps.amazon.com, 66ef05f7-ad53-48f6-873a-ac7543370392, DIRECT
rubiconproject.com, 19818, DIRECT, 0bfd66d529a55807
sovrn.com, 326635, DIRECT, fafdf38b16bf6b2b
lijit.com, 326635, DIRECT, fafdf38b16bf6b2b
lijit.com, 326635-eb, DIRECT, fafdf38b16bf6b2b
adingo.jp, 24359, DIRECT
yahoo.com, 55774, DIRECT
onetag.com, 769b9ae3d197a06, DIRECT
onetag.com, 769b9ae3d197a06-OB, DIRECT
rubiconproject.com, 23372, DIRECT, 0bfd66d529a55807
rubiconproject.com, 19820, DIRECT, 0bfd66d529a55807
themediagrid.com, JTQKMP, RESELLER, 35d5010d7789b49d
media.net, 8CUZ1MK22, RESELLER
risecodes.com, 63832beef8189a00015cb6d3, RESELLER
appnexus.com, 13099, RESELLER, f5ab79cb980f11d1
appnexus.com, 1360, RESELLER, f5ab79cb980f11d1
gumgum.com, 11645, RESELLER, ffdef49475d318a9
openx.com, 538959099, RESELLER, 6a698e2ec38604c6
openx.com, 539924617, RESELLER, 6a698e2ec38604c6
pubmatic.com, 137711, RESELLER, 5d62403b186f2ace
pubmatic.com, 156212, RESELLER, 5d62403b186f2ace
pubmatic.com, 156700, RESELLER, 5d62403b186f2ace
openx.com, 540191398, RESELLER, 6a698e2ec38604c6
appnexus.com, 1908, RESELLER, f5ab79cb980f11d1
smaato.com, 1100044650, RESELLER, 07bcf65f187117b4
ad-generation.jp, 12474, RESELLER, 7f4ea9029ac04e53
districtm.io, 100962, RESELLER, 3fd707be9c4527c3
yieldmo.com, 2719019867620450718, RESELLER
appnexus.com, 3663, RESELLER, f5ab79cb980f11d1
rhythmone.com, 1654642120, RESELLER, a670c89d4a324e47
yahoo.com, 55029, RESELLER, e1a5b5b6e3255540
gumgum.com, 14141, RESELLER, ffdef49475d318a9
admanmedia.com, 726, RESELLER
pubmatic.com, 157150, RESELLER, 5d62403b186f2ace
pubmatic.com, 160006, RESELLER, 5d62403b186f2ace
sharethrough.com, 7144eb80, RESELLER
adcolony.com, 801e49d1be83b5f9, RESELLER, 1ad675c9de6b5176
admixer.net, 3bc509b2-6568-4bd8-a997-9859ba0c9118, RESELLER
adtech.com, 12068, RESELLER, e1a5b5b6e3255540
webeyemob.com, 70080, RESELLER
contextweb.com,562541,RESELLER,89ff185a4c4e857c
smartadserver.com,4125,RESELLER,060d053dcf45cbf3
emxdgt.com,2009,RESELLER,1e1d41537f7cad7f
yahoo.com, 58905, RESELLER, e1a5b5b6e3255540
rubiconproject.com, 11006, RESELLER, 0bfd66d529a55807
smartadserver.com, 4111, RESELLER
beachfront.com,14804,RESELLER,e2541279e8e2ca4d
appnexus.com,1356,RESELLER,f5ab79cb980f11d1
improvedigital.com,2050,RESELLER
mintegral.com,10043,RESELLER,0aeed750c80d6423
sonobi.com,7f5fa520f8,RESELLER,d1a215d9eb5aee9e
onetag.com,770a440e65869c2,RESELLER
rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807
appnexus.com, 1019, RESELLER, f5ab79cb980f11d1
roimediaconsultants.com, 33, DIRECT
sovrn.com, 57813, DIRECT, fafdf38b16bf6b2b
lijit.com, 57813, DIRECT, fafdf38b16bf6b2b
lijit.com, 57813-eb, DIRECT, fafdf38b16bf6b2b
conversantmedia.com, 21347, DIRECT, 03113cd04947736d
33across.com, 0010b00001u6VjdAAE, DIRECT
triplelift.com, 7056, DIRECT, 6c33edb13117fd86
rubiconproject.com, 23818, DIRECT, 0bfd66d529a55807
sonobi.com, 93215fc1c4, DIRECT, d1a215d9eb5aee9e
appnexus.com, 9847, DIRECT, f5ab79cb980f11d1
pubmatic.com, 158826, DIRECT, 5d62403b186f2ace
yahoo.com, 57004, DIRECT
indexexchange.com, 191160, DIRECT, 50b1c356f2c5c8fc
amxrtb.com, 105199414, DIRECT
google.com, pub-9505823743978337, RESELLER, f08c47fec0942fa0
insticator.com, eeea44c9-2600-4a75-b698-b9c425cc95eb, DIRECT, b3511ffcafb23a32 #Insticator_Version_620
oko.uk, eeea44c9-2600-4a75-b698-b9c425cc95eb, DIRECT, b3511ffcafb23a32 #OKO_Version_327
33across.com,0010b00001rrPUnAAM,DIRECT,bbea06d9c4d2853c
rubiconproject.com,16414,RESELLER,0bfd66d529a55807
triplelift.com,12503,RESELLER,6c33edb13117fd86
appnexus.com,10239,RESELLER,f5ab79cb980f11d1
yahoo.com,57289,RESELLER,e1a5b5b6e3255540
pubmatic.com,156423,RESELLER,5d62403b186f2ace
openx.com,537120563,RESELLER,6a698e2ec38604c6
rubiconproject.com,21642,RESELLER,0bfd66d529a55807
conversantmedia.com,100141,RESELLER
aps.amazon.com,70fb13d1-ab65-42ac-a7ca-0b4e680d5c92,DIRECT
rubiconproject.com,17062,RESELLER,0bfd66d529a55807
indexexchange.com,193287,DIRECT,50b1c356f2c5c8fc
sovrn.com,257618,RESELLER,fafdf38b16bf6b2b
rhythmone.com,136898039,DIRECT,a670c89d4a324e47
smartadserver.com,3262,DIRECT,060d053dcf45cbf3
openx.com,540191398,RESELLER,6a698e2ec38604c6
contextweb.com,562541,RESELLER,89ff185a4c4e857c
media.net,8CUZ1MK22,RESELLER
yahoo.com,55029,RESELLER,e1a5b5b6e3255540
themediagrid.com,17VRK6,DIRECT,35d5010d7789b49d
pubmatic.com,157150,RESELLER,5d62403b186f2ace
risecodes.com,63832beef8189a00015cb6d3,RESELLER
yahoo.com,58998,RESELLER
appnexus.com,3695,RESELLER,f5ab79cb980f11d1
conversantmedia.com,40291,RESELLER,03113cd04947736d
pubmatic.com,158100,RESELLER,5d62403b186f2ace
rubiconproject.com,23644,RESELLER,0bfd66d529a55807
yahoo.com,55771,RESELLER,e1a5b5b6e3255540
openx.com,540031703,RESELLER,6a698e2ec38604c6
gumgum.com,13344,DIRECT,ffdef49475d318a9
google.com,pub-2697679518515886,RESELLER,f08c47fec0942fa0
indexexchange.com,187666,RESELLER,50b1c356f2c5c8fc
media.net,8CU825W86,RESELLER
rubiconproject.com,17976,RESELLER,0bfd66d529a55807
smartadserver.com,4179-OB,RESELLER,060d053dcf45cbf3
sonobi.com,79ec5b176f,RESELLER,d1a215d9eb5aee9e
sharethrough.com,RQxJB46P,RESELLER,d53b998a7bd4ecd2
triplelift.com,6998-EB,RESELLER,6c33edb13117fd86
pubmatic.com,157129,RESELLER,5d62403b186f2ace
indexexchange.com,187071,DIRECT,50b1c356f2c5c8fc
indexexchange.com,192379,RESELLER,50b1c356f2c5c8fc
openx.com,537117488,RESELLER,6a698e2ec38604c6
openx.com,558230700,RESELLER,6a698e2ec38604c6
pubmatic.com,95054,DIRECT,5d62403b186f2ace
video.unrulymedia.com,136898039,DIRECT
sonobi.com,94e11c1d20,RESELLER,d1a215d9eb5aee9e
sonobi.com,e315a43aa9,DIRECT,d1a215d9eb5aee9e
lijit.com,257618,RESELLER,fafdf38b16bf6b2b
synacor.com,82129,RESELLER,e108f11b2cdf7d5b
imds.tv,82129,RESELLER,ae6c32151e71f19d
ucfunnel.com,par-BE7E7ADB8D34EE2BF7BBD2899BB62A77,RESELLER
aralego.com,par-BE7E7ADB8D34EE2BF7BBD2899BB62A77,RESELLER
adiiix.com,par-BE7E7ADB8D34EE2BF7BBD2899BB62A77,RESELLER
amxrtb.com,105199388,DIRECT
appnexus.com,12290,RESELLER,f5ab79cb980f11d1
rubiconproject.com,23844,RESELLER
sharethrough.com,ff9f99e8,DIRECT,d53b998a7bd4ecd2
sharethrough.com,Q9IzHdvp,DIRECT,d53b998a7bd4ecd2
pubmatic.com,156557,RESELLER
rubiconproject.com,18694,RESELLER,0bfd66d529a55807
yahoo.com,59531,RESELLER,e1a5b5b6e3255540
minutemedia.com,01garg96c88b,RESELLER
pubmatic.com,161683,RESELLER,5d62403b186f2ace
appnexus.com,8381,RESELLER
triplelift.com,6030,RESELLER,6c33edb13117fd86
yahoo.com,59407,RESELLER,e1a5b5b6e3255540
openx.com,540780517,RESELLER,6a698e2ec38604c6
indexexchange.com,196326,RESELLER
synacor.com,82302,RESELLER,e108f11b2cdf7d5b
imds.tv,82302,RESELLER,ae6c32151e71f19d
rubiconproject.com,17598,RESELLER,0bfd66d529a55807
sonobi.com,37fbaf262c,RESELLER,d1a215d9eb5aee9e
loopme.com,11530,RESELLER,6c8d5f95897a5a3b
freewheel.tv,1137745,RESELLER
freewheel.tv,1138513,RESELLER
lijit.com,400766,RESELLER,fafdf38b16bf6b2b
sharethrough.com,6qlnf8SY,RESELLER,d53b998a7bd4ecd2
rubiconproject.com,20744,RESELLER,0bfd66d529a55807
pubmatic.com,158154,RESELLER,5d62403b186f2ace
contextweb.com,562499,RESELLER,89ff185a4c4e857c
criteo.com,B-070732,DIRECT,9fac4a4a87c2a44f
seedtag.com,6362ced55be0f100077d245e,DIRECT
xandr.com,4009,DIRECT,f5ab79cb980f11d1
pubmatic.com,157743,DIRECT,5d62403b186f2ace
sharethrough.com,AXS5NfBr,DIRECT,d53b998a7bd4ecd2
adform.com,2996,RESELLER
Convergent Conversation – In fact VR is Possible, Bill!
Home World Wide News Convergent Conversation – In fact VR is Possible, Bill!
Convergent Conversation – In fact VR is Possible, Bill!
Convergent Conversation – In fact VR is Possible, Bill!
Bill, On the topic of Virtual Reality (VR) and human experience that you so persuasively deconstructed in your recent article , I’d like to take the debate a bit further. I expect that whatever we might say today will not end the debate about whether VR should be embraced as something that expands our horizons or whether we should reject it as impertinent, immoral or unhealthy. You have made an excellent case for the prosecution, proving that VR is not only bad for one’s health but contradictory with neurological reality.
First, let me thank you not just for the data and scientific principles you’ve provided, but especially for a style of insight we rarely see in the media. By style I also mean substance. I’ll dare to call what you have formulated an example of the “integrated scientific style.” In contrast with much of the science that appears in the media, your approach embraces the full complexity of the physical and neurological universe, without neglecting actual human experience.
The style we have become used to in journalism — even scientific journalism — is one that too often abusively separates the specific domains of scientific endeavor, insulating them from one another. We get a plethora of articles about physics, the mind and technology, each of which tends to remain within its silo. It is typically descriptive rather than analytical. It rarely reveals a sense of real-life consequences. It tends to develop a self-consistent logic that avoids confrontation with the real world. It should nevertheless be easy to recognize that anything we humans can hope to make sense of and learn from concerning the physical environment and its technological applications requires balancing some mix of both physics and brain science.
Why the kind of insight you have shared with us is so rare is a point worth delving into. But let’s save that for a different discussion. As a non-scientist, my interest in understanding VR stems from the fact that many voices in the media are confidently predicting that VR is destined to be a dominant part of our culture in a near but undefined future. I suspect that message has more to do with the way our economy works than with scientific or even psychological reality. But that is yet another topic it might be interesting to explore on another occasion.
VR provides a useful service Let me begin by playing the devil’s advocate. VR may be as dangerous as you make out, but it certainly has its merits. I speak from experience. The company that recently supplied my new kitchen offered to produce a VR simulation giving me an accurate idea of what I would get if I committed to their offer. The experience was convincing. I recognized the space I appeared to be moving in and saw how it could be transformed. I signed the contract, made a down payment and when my kitchen was installed months later, I recognized in the real world what I had experienced through VR months earlier.
Based on that use case, I would recommend that kind of VR experience. It helped in my decision-making and the result did not disappoint. Of course, I only spent about 45 seconds exploring my future kitchen and thus had little opportunity to feel the effects of nausea.
So that’s it. That’s my argument in favor of VR. Like any technology that does something previously impossible, it’s instructive to assess the simple services it can provide. On the other hand, as someone who is considered an expert on technology and learning, I remain skeptical about what a purely illusory visual experience can do in the way of building understanding or skill. Unlike a professional flight simulator, where the operational physical environment is fully duplicated for direct human interaction, VR seems to me so sensorily impoverished that although it can help to establish a sense of topological relationships, it risks creating sensorial disassociation rather than the kind of complex associations that true learning develops. That is one of the reasons why informal learning – especially in situ – has greater impact than every form of formal learning.
My experience visualizing my future kitchen that lasted less than a full minute has little to do with what people like Mark Zuckerberg are aiming at. As a convenient means of processing limited information about an environment or understanding spatial relationships, VR seems to me to deliver on its promise. But what Zuckerberg and others want, to the point of investing billions in it, is something that, like Facebook itself, is designed not to solve immediate problems but to devour people’s attention and remove them from reality.
VR and hyperreality My main argument against VR is therefore different from the one you develop in the article, which is why I found yours so interesting. Anyone who has read my columns in recent years has probably had the occasion to discover my discomfort with what Jean Baudrillard and Umberto Eco called hyperreality, a carefully cultivated strategy that serves to distort our perception of the social, political and economic environment. It seeks to substitute for the understanding of our relationship with reality the experience of an artificially constructed network of associations that serve two purposes: generating income (for example, Disneyland, Las Vegas or Dubai) and establishing a framework of beliefs not just about what is desirable and what isn’t, but also about what can be considered natural and therefore real.
Hyperreality didn’t need VR to come into existence for it to begin its political and economic quest to homogenize popular culture. The process began with the modification of material reality itself. You might say the transformation of Manhattan, a horizontal island situated between two rivers, into a vertical forest of skyscrapers – one of which King Kong could perch himself upon to swat at human-crafted flying machines – marked the beginning of the triumph of hyperreality. But of course, cinema preceded that and encouraged it. In any case, hyperreal culture was a major consequence of the industrial revolution or at least couldn’t have come into being without it.
Hyperreality is essentially a mind game that nevertheless also uses a wide range of technologies to transform the way we see and understand the things that act upon us and with which we can interact. It redefines our relationships with the world in ways that directly contradict reality, while paradoxically convincing us that it may be preferable to reality because we feel it is “ours.” The late David Graeber, expressing his disappointment that well into the 21st century we still don’t have the flying cars we were promised decades ago, calls what we got in its place a “celebration of the endless play of images and surfaces.”
VR is hyperreality on steroids. It not only duplicates but exaggerates the notional and ideological framework our civilization has constructed to account for reality in a way that is in direct contradiction with what our senses tell us. For example, imaginary space, like the real space we see in the night sky or in the open desert, should be understood as boundless and independent of human control or ownership. But the metaverse has already been divided into plots of real estate with hefty price tags. It is immaterial but it is designed to obey laws that we apply to material things. Instead of liberating the mind and the imagination, it further constrains both.
0 Comments